Duties and Responsibilities:

The Social Media Specialist ensures the effective management of the client’s social media accounts, following social media marketing best practices.

Primary duties include, but not limited to:

• Create a comprehensive social media strategy tailored to the client’s marketing goals, target audience, and industry.
• Identify the best platforms, content themes, posting schedule, and growth tactics to implement.
• Curate, create, and schedule engaging content, aligned with the client’s brand and will resonate with their audience, e.g., posts, images, videos, and stories.
• Engage with the client’s followers, respond to comments and messages, and address inquiries or concerns promptly.
• Foster a positive relationship with the client’s online community.
• Establish and maintain a consistent brand identity across all social media channels.
• Ensure the client’s brand message, voice, and visuals are cohesive and consistent.
• Create and manage paid advertising campaigns to reach a larger and more targeted audience, and drive conversions and meet specific objectives.
• Track and analyze performance metrics to assess campaign effectiveness, identify trends, and make data-driven decisions to optimize future strategies.
• Collaborate with influencers or brand ambassadors to expand the client’s reach and gain credibility within their niche industry.
• Act swiftly to address issues and protect the client’s brand reputation in case negative feedback or a social media crisis.
• Keep up to date with the latest trends, algorithms, and platform updates to ensure the strategy remains relevant and effective.
• Optimize strategies and adapt to changing trends and insights continuously for effective and efficient campaigns.
• Monitor and analyze the client’s competitors to identify opportunities and areas where they can be outperformed.